At Rivian’s 3rd Annual Family & Friends Day in Normal, IL, Tim Fallon, the Vice President of Manufacturing, shared exciting news about the company’s latest achievements. Fallon announced that Rivian’s new R2 model has garnered over 100,000 pre-orders, showcasing strong and growing interest in the company’s future offerings.
“We’re well over 100,000 pre-orders for R2, and those continue to climb — and they really climb organically,” said Fallon. “As we really push R1 and R1 Gen 2 and continue to get our current product out there, the R2 continues to increase in pre-orders.”
This milestone is particularly impressive considering the organic growth in pre-orders. However, it remains unclear when Rivian hit the 100,000 mark. It’s also important to note that the $100 deposit required for pre-orders is fully refundable, meaning these numbers do not directly equate to sales.
In March, CEO RJ Scaringe had revealed that the company received over 68,000 pre-orders within the first 24 hours of opening R2 reservations. Since then, Rivian has been relatively quiet about reservation numbers, making Fallon’s recent update a significant piece of news.
The steady rise in R2 pre-orders reflects a growing consumer interest and confidence in Rivian’s products. As the company continues to push its R1 and R1 Gen 2 models, the increasing pre-order numbers for R2 signal a strong market demand and potential for Rivian’s upcoming releases.
The event in Normal, IL, underscored Rivian’s commitment to its community and customers, highlighting the company’s ongoing efforts to revolutionize the electric vehicle market. The substantial pre-order figures for the R2 model are a testament to Rivian’s promising future and the anticipation surrounding its new products.
